Your individual paper must be 8-10 pages, double soaced and include citations to the Innovation reading  in COURSE DOCS as well as to the Ireland text and other sources at your discretion. Use of wikipedia, investopedia or Webster’s dictionary MUST BE AVOIDED. All papers will be put through a plagiarism checker, so be sure the material is yours and all external material is cited appropriately.

 The topic is INNOVATION.

 Your assignment must include your answers to the following based on the supplied reading, which has been posted to COURSE DOCS, as well as the Ireland text, my notes in COURSE DOCS and the cases we have discussed in the course.

–What is innovation?

–Why is innovation strategic?

–What are the six levers of change?

–Is innovation always about technology?

–Provide and discuss an example of business model or technology innovation that meets the authors’ definition and description BUT IS NOT LISTED IN THE READING. Use a NASDAQ or NYSE listed company as your example. Narrow the subject to a single product of that company or single group of products in that company.

 Business writing is not creative writing. Use the requirements (the questions to be answered) as an organizing device