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You Are Required TO Evaluate The Performance Of One Company In The Global Hospitality Industry. Academic Essay

The Capsule Report must present the following:1. ABOUT US: Who they are, geographic markets,business model, brands and segments they serve, competitive set(2 main competitors and their brands) and comparative advantage.2. CORPORATE GOVERNANCE: The Corporate structure, key members and background, comparison with 2 main competitors, critical evaluation of Governance policy and rules against the 8 principles of effective corporate governance.3. COMPANYS PERFORMANCE ANALYSIS: Critique on the performance of the past 3 years (2013, 2014, 2015 and the projection for 2016) and comparison with 2 main competitors on; Market Capitalisation; Returns (on equity, assets); Profitability; Leverage; Liquidity and Growth.Total Words 2 500

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