You are expected to carry out an analysis of a corporation and demonstrate a holistic understanding of the organisation and its environments as well as demonstrate your skills in strategic analysis and planning.

Order Description

7.1.1. Report brief
Develop a Strategic Report for a corporation of your choice.
You are expected to carry out an analysis of a corporation and demonstrate a holistic understanding of
the organisation and its environments as well as demonstrate your skills in strategic analysis and
planning.
You can structure your assignment in two parts:
1. Analyze the internal and external environment of the corporation and identify the strategic
challenges that it is facing.
2. Identify, discuss and evaluate the future strategic options available and recommend a future
strategic direction for the corporation.
Each part carries equal weight. The assignment should be written in an executive report format using
headings and sub-headings for explanation and analysis.
Every lecture will allocate time to provide feedback to all questions related to the work for the
individual report. Students are expected to discuss their choice of corporation with the Lecturer at the
initial lectures.
7.1.2. Word Count
The word count is 3000 words.
In 2012-13, the ULMS Board of Undergraduate Studies clarified the guidance provided to students on
word counts in assessed work. The word count given to students is the absolute upper limit. There is
no leeway over this, i.e., students will be penalised if they submit work that exceeds the word limit
(the suggestion that you may exceed the word count by 10% is a myth!!)
The following are not included in word counts:
? Reference lists/bibliographies and Question Titles
? Appendices/footnotes- provided these have been used only when necessary. If appendices or
footnotes are used excessively, or contain material which should clearly be included in the main
body of the essay/report, it is at the markers’ discretion to include these in the word count.
? Tables/graphs- provided these have been imported from elsewhere (correctly referenced) and
not produced by the student.
? Tables and graphs- if they have been produced by the student.
? Contents pages and front page of the report
? Executive Summary of the report.