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Written Assignment ? Communication Theory Academic Essay

Brief ? Commissioned Feature Story or Profile Piece In response to the series of lectures Product Realization write a long- form feature story or profile piece in the tone and format of a specific publication, drawing on technical writing skills (structure, spelling, grammar) and originality (story angle, tone-of- voice, research, interviewing, exclusivity). ? ? ? ? ? ? You must research a fashion/lifestyle/beauty brand (product or service) and interview a spokesperson within that brand and write, edit and produce a 1000- word feature story or profile piece for one of the titles listed below: 1. Vogue 2. marie claire 3. The Sunday Telegraph ? Sunday Style 4. Thecarousel.com (or similar digital fashion/lifestyle website) You are to research and interview a variety of sources (industry professionals, consumers, etc) so as to contextualise the profile. This research it to be put into a research diary to be submitted with this assignment.

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