For your written assignment,  watch the video, review the website and answer the following questions and relate them to Chapter 8: Adressing Concerns and Earning Commitment.

What is your impression of Raymond Loewy? Was he innovative or did he give people what they wanted?
Relating Chapter 8 to this Ted Talk, how can this familiarity help earn commitment and lead to favorable buying signals with customers? Reflect on 8-6a Guidelines for Earning Commitment and 8-6a Techniques to Earn Commitment.
How would you interpret MAYA? For example, the iPhone has minimal changes in each iteration, but Apple continues to produce a new one every year. Why?
What new innovations have you noticed are at the intersection of neophilia (love of new things) and neophobia (fear of new things)? Share one of each in this assignment.

https://www.youtube.com/watch?v=6pY7EjqD3QA&feature=emb_logo

https://www.dwell.com/article/raymond-loewy-designs-ec0c38d7