Respond to the following scenario.
Put yourself in the shoes of the Director of Marketing for the NBA’s Memphis Grizzlies. While the University of Memphis consistently draws crowds of 18,000+, the city’s professional team is among the lowest attended in the NBA. Think about how you might use the promotion mix elements–advertising, personal selling, sales promotion, public or community relations and sponsorship–to craft a marketing plan that would help the Grizzlies. Be sure to include the following:

-Which of these elements would you focus on the most and why?
-Which would you focus on the least and why?
-Why do you think the Memphis Tigers college team has been successful consistently filling their arena when the NBA’s Grizzlies have been unable to do that?