Chapter 4 Worksheet
The purpose of the internal analysis is to assess the competitive capabilities and resources of the company under analysis. For each strategic factor throughout the worksheet, you should conclusively state if the factor is a strength or a weakness. This will strengthen your analysis and help you with your subsequent SWOT analysis.
2. What are the companys resource strengths and weaknesses
The purpose of this tool is to assess the competitive values of the companys resources. The four tests of competitive value are:
Is the resource hard to copy?
How long does the resource last?
Is the resource really competitively superior?
Can the resource be trumped by a rivals resources/capabilities?
If you can answer the first three questions in the affirmative and the last question with a no, then decide if the resource is the basis for a competitive advantage. As a minimum, for each of the resource types listed below, assess the competitive value of each resource.
To address the resource strengths and weaknesses question, you must answer all four questions for each of the criteria. For example, answer all four questions for proprietary technology. Then answer all four questions for advertising and promotion. Continue with the same approach for each of the criteria. You may also provide solid logic and analysis in your responses. Why are you answering yes or no to each of the four questions? After completing your analysis, you can determine if the company under analysis has CAs or strengths.6. Top Managements values and perspectives. How are the personal ambitions, business philosophies, and ethical beliefs of managers contribute to the competitive capabilities? Specifically state the strengths and weaknesses that you find through your analysis of Top Managements values and perspectives.Performance
Sport is the foundation for all we do and exceptional excellence is a core value of our Group.Passion
Passion is at the heart of our company. We are continuously moving forward, innovating, and improving.Integrity
We are honest, open, ethical, and fair. People trust us to adhere to our word.Diversity
We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion
(Garg, 2013).7. Organizations culture
How do the companys values, policies and culture impact the strategy, strategy implementation and companys competitive capabilities?
Specifically state the strengths and weaknesses that you find through your analysis of the organizations culture.
The company right now does not have anySTRENGTHS: Has been a high value brand since its establishment with good brand reputation and good financial position. Strong brand recognition and retention by customers worldwide because of strong marketing innovation Strong international operations because of extensive marketing infrastructure. Diverse range of products including clothing, shoes, equipment, and accessories produced under several different brands like Adidas, Reebok, Rockport and Taylor Made. Sponsors major sporting events like the Olympics, as well as sport teams and sportsmen worldwide. Has a diverse, innovative and invaluable workforceWEAKNESSES: Overpricing of some products due to production method or innovative technology. Low quality of products produced by 3rdparty manufacturers in Asia especially China Conflicts with re-sellers and suppliers due to direct sale of products to consumers Underperformance of some of its brands .Limited line for some of its products (Clarke, 2005).
8. Provide a summary list of the companys strengths and weaknesses.