Women in India’s Employment

With regard to the attached article, I am looking for some help with both another opinion and other sources to answer the following:

1) What initiatives would you say that companies in India are undertaking to attract and retain female employees?

2) Why are companies in India concerned about attracting and retaining female employees?

3) What are the ethical issues, if any, involved in these initiatives?

4) With regard to these initiatives, how might they contribute to the effective management of diversity?