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WKU MKT220 week 13 discussions

Q1

Read the attached document and comment for discussion. Please note the link to the Greenwashing article has changed and the actual article can be viewed here:http://www.tucsonaz.gov/files/ocsd/6_sins_Terrachoice.pdf
Q2

Is it good business to be socially responsible? What evidence can you find to prove your position?

Q3

Many organizations promote their social responsibility. Identify an organization that uses its stance on socially responsible behavior as a marketing platform for the company. What activities support this image? Is the company successful at obtaining the image of social responsibility? Why or why not?

 

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