What is the current co-ordinated Marketing Communications Mix likely to be for the offering(s)

2. Which elements of the mix are linked to the Push, Pull and Profile strategies?

3. How are the efficiency and effectiveness of the Marketing Communications plan for the offering(s) likely to be evaluated?
Week 8 Activity

In small groups, consider several well-known market offerings.
1. What are the current Marketing Communications objectives likely to be for the offerings ?
2. Using your knowledge as consumers and what you have learned, explain how the Push, Pull and Profile strategies are likely to be working for these offerings.