Responses should be a minimum of 150 words each and include direct questions. Separate  responses so I know which one it goes with.

1. What is feedback? Simplified, it”s a reactive response to a received message. The received message can come in a plethora of forms, as can the feedback.

Impersonal communications are such that involve a large, widespread audience. This form of communication is generally not direct and can also be referred to as mass communication. For this, think in terms of radio advertisements, TV commercials, etc. Feedback to this sort of message will generally be delayed and will not act as a direct response. Instead, the feedback will be incidental. For example, a radio ad advertising used car discounts may find feedback in the form of increased prospective buyers who are looking as a result of the advertisement. A marketer will probably have to look at statistics for pertinent feedback in this form. Perhaps an increase or decrease in sales numbers, for example. Say a radio ad premiered for one month, and sales for the company neither grew nor shrank. This consumer feedback tells the marketer that the radio ad is probably ineffective.
Interpersonal communications happen more directly than impersonal communications. The audience can be one individual, or it can be many, but the directness will allow for more immediate verbal feedback. For instance, telemarketers will call on the phone, and can obtain immediate feedback from the individual, allowing them to cater their sales pitch in a more personalized manner. Often, when making purchases online, websites will offer the instant messaging feature so consumers can interact with a customer service agent in real time, allowing for more timely feedback about what the customer is looking for. In this way, marketers can better target their audience on a personal and individual level, rather than through mass communication.
A recent study demonstrated that consumers favor interactive Web sites where they feel that they receive personalized messages when they seek feedback (and especially when they complain) and where they can easily and quickly engage in two-way communications (Schiffman & Kauk, 2010, page 280).

2. Impersonal communications are used to reach specific people. Companies use this as mass communications. With the mass communications can be  seen as TV commercials, ads on the radio, newspaper, and etc.. With using impersonal communications the companies feedback from customers will be delayed. The delayed feedback is because with using TV commercials or radio ads, the customers will not come right away to the business. They might wait a couple of days before they come to the business and see what they offer. If the sales of the business do not grow after the ads are ran, then they will know the customer feedback. That the ad didn”t work, which took a whole month to find out.
Interpersonal communications is used to reach either individual or a group of people. This does help the company, get feedback from their customers faster. With a sales person for a company, trying to sale their services. Which they do this at my company, they call the customers and try to sale them our services. They can get feedback of if they need the service or they are looking for something else, then they can change their focus on the new service they want. The customer can respond back to them and tell them right away if they want it or not. This helps our company because then we can try to either service the needs or try to implement different services that the customer is looking for. This is good, because getting response from one customer, then you can grab many customers.