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What is benchmarking all about, and why should a company do it?

What is benchmarking all about, and why should a company do it?
Is it best to look only at your direct competitors for benchmarking statistics? Why or why not?
How would you go through the benchmarking process?
For a typical manufacturing company, what would be the key performance criteria that customers are most concerned about? Why?
Describe 1 of the following a total quality programs: Crosby, six sigma, or Juran.
Describe the implementation of any one statistical process control program (e.g., Deming).
Discuss moving toward reduction in non-value-added activities. Include examples.
Explain the adoption of lean manufacturing techniques.

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