You will be given articles to read related to marketing. The due date for each writing assignment is in the course schedule. Articles to be read will be announced in class well before each deadline. After reading the article, you will need to complete a write-up of the article. In your write-up you must address the following: -Short summary of the article -Your thoughts on the article (e.g., do you agree or disagree, do you find the ideas presented beneficial to a firm or consumer) -What did you learn new after reading the article? -How will the concepts presented in the article impact your future career? You will need to write a minimum of 3 pages. I strongly advise copy-editing the papers before turning them in. You will be assessed on how you address each of the requirements stated above. Please use standard formatting such as 1-inch margins, 12 point Times New Roman font, and standard double spacing. Points will be deducted for those papers that do not conform to standard formatting.