one 3-to-4-page paper identifying and analyzing a trend or issue in the arena of sports media, providing evidence of its significance and describing its future implications. The Trend/Issue Analysis, which may include a bibliography, should answer the following: Why is this trend or issue important to the sports media industry? What is the historical background? Who are the key players persons, institutions, and events? What is likely to happen in this area? What evidence supports your claim that this event or activity is significant? What conclusions can you draw from this logical argument? What are implications for the industry in the future