Details: After reading the journal article by Erickson et al., analyze and evaluate the article in 5 succinct paragraphs. Include necessary information. Avoid rambling. Base your responses on the following questions:
1. What are the results of the Erickson et al. study? Concisely summarize the results. How useful do you think are the results for managers and leaders? Explain!
2. Explain Benoits theory in light of your textbook authors approach and description of crisis communication.
3. Can you apply Benoits typology to the ODWALLA (Pages 12-17 of text and pasted below) case study? Why? Why not? Explain!
4. Give an example of a company (can be the one you work for) that used one of the non-corrective communication strategies described in the Erickson study. Explain the outcome. Are non-corrective communication strategies unethical? Why or why not?
5. SAMSUNG, the high-end smartphone maker, encounters huge challenges as it tries to respond to consumer questions about its Galaxy Note 7s (see: http://www.npr.org/sections/alltechconsidered/2016/10/18/497949435/in-samsung-s-messy-phone-recall-lack-of-transparency-takes-center-stage). To familiarize yourself with the case, find a YouTube clip or another article on the web that describes the roots of the problem. SAMSUNGs reputation is based on producing unique, critically acclaimed phones. One of the challenges for SAMSUNG is dealing with its plummeting reputation. How can effective crisis communication save its reputation? Can you answer the question by applying Benoits and/or ORourkes approaches to crisis communication? Why or why not?