https://www.sellingpower.com/videos/KBrRLI4ozag/the-mindset-of-a-winner

Please review and comment on the following video from Seth Godin. I have spent hours listening to these videos and have chosen the ones that I think can benefit us. Seth Godin is a well-known marketing author and blogger. Although this video is several years old, it is less than six minutes and covers two important topics mediocracy and people are presold on you before they make a purchase.

Why is this topic important in Sales Management?  Explain with an example(s).  Please feel free to use a personal example.