Big Data: A Revolution That Will Transform How We Live, Work, and Think by viktor Mayer-Schonberger & Kenneth Cukier

Published by Eamon Dolan/Houghton Mifflin Harcourt, March 5, 2013

256 Pages (much of this is references)

ISBN: 978-0-544-00269-2 Priced from $9.45-$18.49 on Amazon.com as of 9/9/2013

Summary:

A revelatory exploration of the hottest trend in technology and the dramatic impact it will have on the economy, science, and society at large.

Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?

The key to answering these questions, and many more, is big data. “Big data” refers to our burgeoning ability to crunch vast collections of information, analyze it instantly, and draw sometimes profoundly surprising conclusions from it. This emerging science can translate myriad phenomena—from the price of airline tickets to the text of millions of books—into searchable form, and uses our increasing computing power to unearth epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the inevitable end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.

In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.

www.big-data-book.com

Web
Our questionnaire features three sections to determine buying habits and consumer behaviour prior to recession. The factors considered are demographics, Buying Habits, and Consumer Sentiment. From this, we will determine the effect the recession has had on consumer behaviour and buying habits in post recession Ireland.

1. What is your Age?
2. How many is in your family/dependents?
3. What is your location?
4. What is your (combined) annual income?
(a) 0-25,000 per annum
(b) 26,000-45,000
(c) 46,000-70,000
(d) 70000 or above

5. How many times per week do you purchase food?
(a) 1-2 times
(b) 3-5 times
(c) 5 or more

6. How many outlets do you visit whilst doing your weekly shopping?
(a) I only visit one outlet
(b) I visit one to two outlets
(c) I visit multiple outlets while doing my weekly shopping

According to the following statements, state whether you Strongly Agree or Strongly Disagree, on the following scale:
(1) Strongly Disagree
(2) Disagree
(3) Neither Agree nor Disagree
(4) Agree
(5) Strongly agree

7. I purchase brands or products every week regardless of its price
8. The recession has changed my economic situation.
9. The recession has affected my spending.
10. Since the recession, I spend the same amount as I did before
11. I tend to buy products that are on offer or discounted.
12. I visit multiple outlets to get the best prices.
13. I purchase the same products every week from the same shop.
14. Since the recession, have you: (tick all that apply)

__ Bought products that are on offer (e.g multibuys, 3 for 1, promotions, etc.)
__ Shop at shops where you have a loyalty cards
__Shop at a different food outlet than you had before the recession
__Plan my shop before I go
__Shop Online
__Change my eating habits, (e.g: buying less organic, making cheaper meals, eating less meat)

Web
Our questionnaire features three sections to determine buying habits and consumer behaviour prior to recession. The factors considered are demographics, Buying Habits, and Consumer Sentiment. From this, we will determine the effect the recession has had on consumer behaviour and buying habits in post recession Ireland.

1. What is your Age?
2. How many is in your family/dependents?
3. What is your location?
4. What is your (combined) annual income?
(a) 0-25,000 per annum
(b) 26,000-45,000
(c) 46,000-70,000
(d) 70000 or above

5. How many times per week do you purchase food?
(a) 1-2 times
(b) 3-5 times
(c) 5 or more

6. How many outlets do you visit whilst doing your weekly shopping?
(a) I only visit one outlet
(b) I visit one to two outlets
(c) I visit multiple outlets while doing my weekly shopping

According to the following statements, state whether you Strongly Agree or Strongly Disagree, on the following scale:
(1) Strongly Disagree
(2) Disagree
(3) Neither Agree nor Disagree
(4) Agree
(5) Strongly agree

7. I purchase brands or products every week regardless of its price
8. The recession has changed my economic situation.
9. The recession has affected my spending.
10. Since the recession, I spend the same amount as I did before
11. I tend to buy products that are on offer or discounted.
12. I visit multiple outlets to get the best prices.
13. I purchase the same products every week from the same shop.
14. Since the recession, have you: (tick all that apply)

__ Bought products that are on offer (e.g multibuys, 3 for 1, promotions, etc.)
__ Shop at shops where you have a loyalty cards
__Shop at a different food outlet than you had before the recession
__Plan my shop before I go
__Shop Online
__Change my eating habits, (e.g: buying less organic, making cheaper meals, eating less meat)