Google’s creative culture
We strive to maintain the open culture often associated with startups, in which everyone is a hands-on contributor and feels comfortable sharing ideas and opinions. (Google, n.d.)
This quote from Google illustartes how the internet giant viewed a creative culture as a key factor in its success. In this Collaboration, you will explore how Google’s creative culture contributed to its success. By gaining a good understanding and background of Google’s culture, you can consider fully how its culture allowed Google to be competitive and to maintain a competitive position within its industry.

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