Paper details:
Demonstrating your understanding of logos, ethos, pathos, and kairos, discuss how this ad uses these techniques to move its audience. Address all 4 perspectives listed under the picture.

You are going to examine each of the arguments (a-e), imagining how the claim and reason could be fleshed out with grounds and backing. Then you will attempt to refute the argument. You will suggest ways to refute the reason or the warrant or both. Use the Strategies for Rebutting Evidence on pages 127-128.

Minimum of 250 for both.