Unit I Case Study

Read the Cohesion Case on pages 27-37 in the course textbook. Create a five- to seven-page PowerPoint presentation in

which you a) briefly describe your view of McDonald’s strategic position, and b) answer Step 4 of the Assurance of

Learning exercise on page 37.

You can find the book online.  or use this website to just read that casestudy. go to it and click on take a look.

http://www.coursesmart.com/strategic-management-concepts-and-cases-thirteenth/fred-r-david/dp/9780132154949