Twitter

1) What are the benefits to end consumers of utilizing a microblogging site such as Twitter?
2) What are the benefits to businesses of using social media/microblogging platforms such as Twitter?
Question 1) should be about half page and Question 2) should be about half page.
The write-up should be typed double-spaced, 12 pitch Times Roman font in essay/prose/paragraph form. Please do not use Bullet points in write-ups