TOURISM

August 11th, 2017

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School of Tourism

Assignment Briefing Sheet

Programme: Foundation Degree in Tourism

Level:I

Unit Name:Tourism Industry Environment 2

Unit Tutor:Sophie Banfield

Assignment Marker:Sophie Banfield

Word Count: 3000

Assignment Title:Hotel Scenario

Issue date:

Submission date:26^th August 2014 by12 Noon

Weighting of this assignment:

(as % of total coursework assessment for the unit)

60%

3000 words

Details of the assignment task(s) to include:

You work for a large Hotel based in Bournemouth, which has recently conducted an investigation into customer opinions via a questionnaire (See Appendix 1 for the statistical results). In a typical year the number of customers to the Hotel would be approximately 8,000. The investigation was carried out by asking 500 customers to complete the questionnaire over a two-week period in the middle of August. The manager of the Hotel also wishes to make use of some recently produced regional economic data in order to consider future growth programming. These are given in Appendix 2.

1) Analyse and evaluate the results set out in Appendix 1 and give your recommendations as to what could be done in relation to customer satisfaction.

2) Examine the economic data given in Appendix 2 and comment on how they might impact on any development plans the Hotel might be considering in the medium term

APPENDIX 1

Sex of respondent

M F

300 200

Age of respondent

18-2526-4445-6465+

88 90 120 202

How do you rate the room tariffs you were charged?

CheapAbout rightToo expensive

300 102 98

Q4. How do you rate the service given to you by staff?

PoorSatisfactoryGood Very goodExcellent

60 180 100 90 70

Q5. How do you rate the products and services of the Hotel?

Unsatisfactory Poor Satisfactory Good Excellent

25 80 110 105 180

Q6. How far did you travel to reach the Hotel?

CategoryRespondents

Under 20 miles 8

20-39 miles 22

40-60 miles 60

61-80 miles 78

81-100 miles 105

101-150 miles 130

151-350 miles 97

Cross tabulation of sex for answers to Question 5:

RatingSex of respondentsRow total

Male Female

Excellent 98 15 113

Good 79 19 98

Satisfactory 59 39 98

Poor 42 59 101

Not satisfactory 22 68 90

Column total 300200500

APPENDIX 2: Economic Forecast

	2013 (F)	2014 (F)	2015 (F)
Rate of Unemployment (% working pop)	8	8.5	9
Inflation (% RPI)	4	3.5	4
GDP(% growth forecast)	-0.5	1	1.5
Interest rates (% Bank Eng base rate)	1.50	1.75	2.00

Comments in relation to each of the assignment criteria / tasks
Criteria:	Mark awarded (%)
Subject knowledge and Understanding in relation to the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans	30
Intellectual skills in relation to analysis and evaluation of the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans	30
Subject-specific skills in relation to the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans	20
Transferable skills: Clear logic in structure of arguments. Clear presentation and organisation in relation to the report. Harvard Referencing System to be utilised	20