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August 11th, 2017 
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School of TourismAssignment Briefing Sheet
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| Programme: Foundation Degree in Tourism | Level:I | |
| Unit Name:Tourism Industry Environment 2 | Unit Tutor:Sophie Banfield | |
| Assignment Marker:Sophie Banfield | Word Count: 3000 | |
| Assignment Title:Hotel Scenario | ||
| Issue date: | Submission date:26th August 2014 by12 Noon | |
| Weighting of this assignment:
(as % of total coursework assessment for the unit) |
60%
3000 words |
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Details of the assignment task(s) to include: You work for a large Hotel based in Bournemouth, which has recently conducted an investigation into customer opinions via a questionnaire (See Appendix 1 for the statistical results). In a typical year the number of customers to the Hotel would be approximately 8,000. The investigation was carried out by asking 500 customers to complete the questionnaire over a two-week period in the middle of August. The manager of the Hotel also wishes to make use of some recently produced regional economic data in order to consider future growth programming. These are given in Appendix 2. 1) Analyse and evaluate the results set out in Appendix 1 and give your recommendations as to what could be done in relation to customer satisfaction. 2) Examine the economic data given in Appendix 2 and comment on how they might impact on any development plans the Hotel might be considering in the medium term APPENDIX 1
APPENDIX 2: Economic Forecast
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| Comments in relation to each of the assignment criteria / tasks | |
| Criteria: | Mark awarded (%) |
| Subject knowledge and Understanding in relation to the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans
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30 |
| Intellectual skills in relation to analysis and evaluation of the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans
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30 |
| Subject-specific skills in relation to the value and use of surveyed customer opinions, the value and use of appropriate statistical techniques in impacting on customer service and the value and use of economic data in relation to future growth plans
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20 |
| Transferable skills: Clear logic in structure of arguments. Clear presentation and
organisation in relation to the report. Harvard Referencing System to be utilised
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20 |
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