Topic: Supply Chain

Order Description

Introduction:

For this task,  will be using “Business Fundamentals,” a Marketplace simulation from Innovative Learning Solutions. You will play as manager of a firm producing and selling personal computers. Your firm will be competing against others for share of the market and profitable sales.

Task:

A. Analyze your simulation results by addressing the following prompts (A1 through A4).

Note: Reflect on the following in your analysis: Your actions during the simulation, the relationship between your actions and your simulation results, your success compared to other competitors, and alternatives to your actions that could have produced better results in the simulation.

Keeping your analysis and the simulation content in mind, do the following:

1. Explain how you determined your product design decisions in the simulation.

2. Discuss whether you would change the target markets you selected if given the opportunity to repeat the simulation.

3. Discuss whether you would change the sales office locations you selected if given the opportunity to repeat the simulation.

4. Discuss whether you would spend differently on marketing research if given the opportunity to repeat the simulation.

B. Analyze the factors you considered during the simulation in deciding whether to establish a presence in international markets.

C. Discuss additional factors this type of company should consider when analyzing whether to expand internationally (beyond the factors available in the simulation).

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