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Your task is to undertake strategic planning for your own organisation or for an organisation
you are familiar with in your country or region.
Locate the vision statement, mission statement, statement of values and formal objectives
of your chosen organisation. Not all organisations have a statement of values; if that is the
case, you can do without the statement of values. Not all organisations have formal
objectives; if that is the case, you will be required to develop some appropriate objectives as
part of the assignment.
Write a report in which you:
• Briefly describe the organisation and its industry.
• Identify the vision statement, mission statement and statement of values; explain their
appropriateness for the organisation; suggest potential improvements.
• Identify the objectives; analyse their appropriateness for the organisation; suggest
potential improvements, or develop some appropriate objectives and discuss why they
are applicable.
Undertake an internal analysis of the organisation and an analysis of its external
environment using appropriate strategic management tools.
©Australian Institute of Business. 30MAR16_TPGS:2016:20ed 10
703SMGT Strategic Management Subject Overview
• Develop an appropriate strategy for the organisation. Make sure you explain why the
strategy is relevant and how it relates to vision/mission/objectives. Clearly justify your
argument.
You do not need to develop implementation processes, but you should mention the critical
importance of implementation, execution, and evaluation of the strategies you come up
with for this assignment.
Note: In a real world strategic plan it is unlikely that you would use formal referencing. While
you might not use referencing in an actual strategic plan, you would definitely source your
information from various company/industry reports and from journal articles. In this
assignment you are required to make use of such sources explicit through referencing.
Important assignment instructions
• The required word length for this assignment is 2500 words (plus or minus 10%).
• Your assignment will be marked according to the criteria outlined in the assessment
grading criteria (see Appendix 1).

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a group case study , the case study is about “tourism sport industry in New Zealand” am charged to write about the ” industry parameters only “(size , composition , trends etc.)