Order Description
Must include Marketing principles. should have sub headings with following:

Assignment task
This is your summative assessment and the final task in this course. You need to develop and write a ‘marketing management case’ thoroughly. Address at least the following key sections:
1. Top sheet and title page: include the top sheet (i.e. completed Assessment 3 marking criteria sheet), title of the planned case, course code, course name, name of the team members and student IDs, name of the campus (or write distance/flex), name of the course coordinator/lecturer and/or tutor. An abstract/executive summary is not a requirement for this assessment.

2. Background and Justification: provide a background of the marketing management case that you have selected to work on, and include discussions about – what particular aspect (and problem) of marketing are you going to address in this case, a justification as to how you came up with the case idea and why it was a reasonable marketing management related case (note: examples of such cases and discussion are included in learning resources).

3. Organisation of the case: Systematically discuss the key discussion points or sections following the work plan you designed in the Assessment 2. Provide coherent, logical and succinct discussion following the key discussion points and study resources for each of the sections. In addition, develop five questions for this case and their brief answers.

4. Case method: write what information/data and their sources you have used for each of the key discussion points or sections in your case in detail. This may include, but not be limited to, the study resources, images, data, tables, figures, local-national-and-international newspapers, magazines, recent textbooks and journal articles, and authentic Website and Web-based sources.

5. Case presentation: Appropriate writing styles and instructions followed, including formatting, grammar, spelling, citation and Harvard referencing styles, word count, selection of font, image, table, figure, colour, and professional presentation etc.

Order Description
Must include Marketing principles. should have sub headings with following:

Assignment task
This is your summative assessment and the final task in this course. You need to develop and write a ‘marketing management case’ thoroughly. Address at least the following key sections:
1. Top sheet and title page: include the top sheet (i.e. completed Assessment 3 marking criteria sheet), title of the planned case, course code, course name, name of the team members and student IDs, name of the campus (or write distance/flex), name of the course coordinator/lecturer and/or tutor. An abstract/executive summary is not a requirement for this assessment.

2. Background and Justification: provide a background of the marketing management case that you have selected to work on, and include discussions about – what particular aspect (and problem) of marketing are you going to address in this case, a justification as to how you came up with the case idea and why it was a reasonable marketing management related case (note: examples of such cases and discussion are included in learning resources).

3. Organisation of the case: Systematically discuss the key discussion points or sections following the work plan you designed in the Assessment 2. Provide coherent, logical and succinct discussion following the key discussion points and study resources for each of the sections. In addition, develop five questions for this case and their brief answers.

4. Case method: write what information/data and their sources you have used for each of the key discussion points or sections in your case in detail. This may include, but not be limited to, the study resources, images, data, tables, figures, local-national-and-international newspapers, magazines, recent textbooks and journal articles, and authentic Website and Web-based sources.

5. Case presentation: Appropriate writing styles and instructions followed, including formatting, grammar, spelling, citation and Harvard referencing styles, word count, selection of font, image, table, figure, colour, and professional presentation etc.