Order Description
How the celebrity endorsement affects the brand image and how does negative publicity affect male consumer attitude toward the brand?

Aim:
The aim of this research is to study the effect of using celebrity endorsement on the brand and how does it effect male consumer.

Objectives:
1- To critically evaluate the relationship between Celebrity endorsement and the brand image.
2- To examine how negative publicity around celebrities effects the brand?
3- To study the difference in gander perspective of celebrity involvement in the branding process
4- To analyse the male consumer behaviour towards brands with celebrity endorsement
5- To study the behaviour of male consumers towards negative publicity about their brand’s celebrity.

Note:
please I will give you my password and user name to use nelson website and get some info from.