Order Description
For Part 1, follow the outline provided in this example and identity the following for your company:

Cover page – place the name of your company at the top, a logo or company image (cite source under image, not on reference page), and group members names.
Company Overview – provide the mission statement and objectives for the company. How does the company utilize targeting and segmentation?
SWOT Analysis – provide information for the company’s strengths, weaknesses, opportunities, and threats.
Positioning Matrix – provide information related to the company and/or product positioning.
Core Market Offering – provide information related to the product/service line as well as the value-added offerings provided by the company.
Reference Page – create a list of references for all outside sources used following proper APA format.
The subsequent elements shown on the example will be completed in the coming weeks.

Requirements:
Group members will divide the topics listed above equally among members. There should be a minimum of two paragraphs written for each of the topics with outside sources cited.
Each group member will upload the link to the Google document below (have it open in a new window – refer to assignment 1.6 on the Orientation Page).
In your submission, describe briefly what you contributed to the group’s work for this week.
This is to be a group project, with every group member contributing to the project. You will receive individual grades for your personal contributions, so work diligently.

NOTE: I will upload the example, and please just do the first 5 points.
Company Overview
SWOT Analysis
Positioning Matrix
Core Market Offering
Brand Association & Brand Strategies