Order Description
In this activity you will test and evaluate your idea for an organisation you can develop a plan for their social commerce activities for. This is to help prepare you for the final assignment. You need to pick a shop (messages from student: please pick a popular UK based online retailer such as www.pcworld.co.uk if this don’t work well for you chose another one and please let me know if you have any other in mind where it work best for this ), or other consumer facing organisation. To evaluate your idea you should conduct a detailed analysis through the application of an academic framework to the organisation.
Write 1300 words.
As a starting point you might consider using a framework based on:
Huang, Z., & Benyoucef, M. (2012). From e-commerce to social commerce: a close look at design features. Electronic Commerce Research and Applications.

Or

Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of retailing, 80(2), 159-169.
This activity is an important opportunity to get feedback on your proposed assignment idea from the tutor.

Order Description
In this activity you will test and evaluate your idea for an organisation you can develop a plan for their social commerce activities for. This is to help prepare you for the final assignment. You need to pick a shop (messages from student: please pick a popular UK based online retailer such as www.pcworld.co.uk if this don’t work well for you chose another one and please let me know if you have any other in mind where it work best for this ), or other consumer facing organisation. To evaluate your idea you should conduct a detailed analysis through the application of an academic framework to the organisation.
Write 1300 words.
As a starting point you might consider using a framework based on:
Huang, Z., & Benyoucef, M. (2012). From e-commerce to social commerce: a close look at design features. Electronic Commerce Research and Applications.

Or

Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of retailing, 80(2), 159-169.
This activity is an important opportunity to get feedback on your proposed assignment idea from the tutor.

Order Description
In this activity you will test and evaluate your idea for an organisation you can develop a plan for their social commerce activities for. This is to help prepare you for the final assignment. You need to pick a shop (messages from student: please pick a popular UK based online retailer such as www.pcworld.co.uk if this don’t work well for you chose another one and please let me know if you have any other in mind where it work best for this ), or other consumer facing organisation. To evaluate your idea you should conduct a detailed analysis through the application of an academic framework to the organisation.
Write 1300 words.
As a starting point you might consider using a framework based on:
Huang, Z., & Benyoucef, M. (2012). From e-commerce to social commerce: a close look at design features. Electronic Commerce Research and Applications.

Or

Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers’ online choices. Journal of retailing, 80(2), 159-169.
This activity is an important opportunity to get feedback on your proposed assignment idea from the tutor.