Topic: this report is to read the Case Study 2 – Apple Vs Samsung in your text on pp. 629 – 633. Based on your analysis of the case and other research you undertake through journal articles, other sources, etc., answer the following questions:

Order Description
1. a brief overview of the smart phone and tablet computer market worldwide. For example, you should identify some key statistics on sales, important countries of production and consumption, and global economic impacts.

2. Answer Questions 1, 2 and 3 from Case Study 2.

3. Answer Question 5 from Case Study 2.

4. Based on your discussion and recommendations for question 5, develop a print ad example for a magazine or newspaper publication for one of the countries of Germany, the UK, South Korea and the United States as examples of these recommendations in action. You will need to choose a print vehicle particular to the country (for example in the UK you may choose the “Daily Express” newspaper with a circulation of around 432,000 and has a “life & style – Tech” section).

Fletcher, R & Crawford, H (2014). International Marketing : An Asia-Pacific Perspective (6th edn). Upper Saddle River, NJ, USA: Pearson. ISBN: 9781442560833