Paper instructions:
Pick a company and apply the Value Star framework around the 5 dimensions including the way in which they communicate with consumers. Try to select a company with

some form of loyalty program given our CRM focus.
How would you describe what the company is doing around each of the dimensions?
How would you score each dimension using the +/0/- approach with a reason why?
What is your overall assessment of whether the company is winning or losing?

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