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The Effect of Business Model Innovation on Delivering Value to Customers in the Fashion Industry: A Case Study of Burberry .

Project instructions:
NBS 8062 Research Methods – Assignment Two: Outline Research Proposal (Brief and Structure)

Programme:

Broad subject area of interest: E.g. Innovation, Enterprise, OB, Technology Management, Strategy, Public Sector Management, E-Business, International Management, etc.

Working Title: Not more than 18 words

Introduction:
Introduce your specific research area.
Discuss, very briefly, what has previously been written before on this topic.
Discuss the area you want to study.

Literature review:
Discuss and categorise what academic material has already been written in the area. In relation to the existing literature, what is the area that you wish to study?
(N.B. A minimum of ten academic references should be reviewed).

Research Question(s):
Based on the literature review, what is your related research question(s)?

Theory:
What theory are you going to use to help you study your research question/area?
Describe the theory and illustrate why this theory was chosen for application in your research.

Philosophical position:
What is your philosophical position? Will you be conducting interpretive or positivist research? Describe your position.

Research approach:
What research approach are you going to use? Will you, for example, be conducting a survey or undertaking a case study? Describe your research approach and then

discuss why you have chosen this approach, as opposed to other ones.

Data collection techniques:
What data collection techniques will you use? Describe the technique(s) you will use and then discuss why you have chosen to use this technique(s), as opposed to other

ones.

List of References:
These should be formatted according to the Harvard style of referencing, as per the programme handbook.

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