Your analysis MUST be based on reality, that is, you are requiredto research this topic with someone who has recently made such
a decision. The assignment should be in report format. Your
analysis will integrate a number of elements covered in Lectures
7-10. It is important to be analytical and NOT descriptive,
demonstrating an understanding of which theories were at play in
this purchase situation

Marking Criteria
• Description of Internal Influences (Perception, Learning,
Motivation, Personality & Attitude)
• Description of External Influences (Group Influence, Culture)
• Analysis and demonstration of understanding
• Report format, presentation and referencing
• Overall impression of excellence
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Posted on May 1, 2016Author TutorCategories Question, Questions