Literature review instructions:
• Customer segment: 16-25 age, UK consumers
• Objectives:
– Identify new fashion marketing strategies that are engaging existing customers.
– Understand the cognitive process of how customers get influenced by fashion companies (societies influences)
• Most recent literature review
• Apply critical analysis on literature reviewLiterature review instructions:
• Customer segment: 16-25 age, UK consumers
• Objectives:
– Identify new fashion marketing strategies that are engaging existing customers.
– Understand the cognitive process of how customers get influenced by fashion companies (societies influences)
• Most recent literature review
• Apply critical analysis on literature review