Q1 Address these questions in your own words and using information covered by the professor.

A. Explain the difference between systematic error and random error.
B.Discuss an example (that was covered by the professor) of refusal rate bias (or error) and how it is changing. Please mention what type of general (systematic or random) error refusal rate bias is considered.
C. Identify and explain at least 2 errors and how each might be reduced or eliminated.
Q2 Address these questions in your own words and using information covered by the professor.

A.Explain the concept of behavioral targeting.
B. Give an example from the text (covered by the professor) on behavioral targeting. Provide details.
C.Give an example of how behavioral targeting can be used in your country and explain what the implications for a firm might be.