Week 1
Individual Assignment, Favorite Brand Paper
Week 2
Individual Assignment, Marketing Mix Presentation
Individual Assignment, Personal Branding Plan Paper
Week 3
Individual Assignment, Perceptual Map Presentation
Learning Team Assignment, Strategy and Positioning Paper
Week 4
Individual Assignment, Blue Ocean Strategy Paper
Learning Team Assignment, Product, Pricing and Channels Paper
Week 5
Individual Assignment, Map the Supply Chain Paper
Learning Team Assignment, Final Marketing Plan Paper
Learning Team Assignment, Final Marketing Presentation