So let’s use what we have learned this semester. (Do not use first person).

Why is Target a strong brand?  What is their marketing strategy? Be specific.  Include a SWOT discussion (what are their strengths, weaknesses, opportunities, and threats).  Use as much terminology (that makes sense) in this essay as you can.  This is your chance to show off!

Conclude with: What is their greatest opportunity right now to grow their brand through marketing.

This paper should be 10 pages, professional, and have MLA citations.  This is your capstone essay.  Consider this assignment your final exam!  Do your best. You have the opportunity to go a lot of directions with this essay!  If you have questions, let me know!