There are many ways of identifying and describing target markets. Two common tools that marketers use are PRIZM and VALS. Visit the two sites and do a self-analysis by entering your zip code (https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&pageName=ZIP%2BCode%2BLookup (Links to an external site.)) and taking the VALS survey (http://www.strategicbusinessinsights.com/vals/presurvey.shtml (Links to an external site.)). Discuss your impressions and how reliable you think the results are for marketing purposes. How would marketers use this information to target you?Your response should be NO LESS THAN 250 WORDS AND CITE ONE REFERENCE IN APA STYLE. The textbook and any company websites do not count as references, but cite them if you use them.my Zip code is 22315
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