Evaluate the Target case, and respond to each question that follows the case using both theory and practical managerial thinking. 

What has Target done well over the years in terms of its integrated marketing communications strategy? What should it do going forward?

How does Target compete against mammoth Walmart? What are the distinct differences in their IMC strategies?

Did Target do the right thing by tweaking its message to focus more on value and less on trends? Why or why not?

In APA formatted Case Study should be a minimum of 700 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. All sources used, must be referenced; paraphrased and quoted material must have accompanying citations.

Review the article / video below, which sets the stage for your discussion response.
Did Target ignore data breach warnings? (2:55)

Based on the video, did the company presented in the video allow a breach of security based on the laws and ideas discussed in the text? Why or why not? What was done to help remedy the situation, and was it enough based on the legal standard? What legal steps should the company take (or should the company have taken) to avoid personal identity or information from being compromised? Be sure to support your response.

http://www.cbsnews.com/news/target-ignored-systems-hacking-warnings-report-says/