SWOT Analysis for Hookah House in AustraliaHookah and shisha is a product that has been increasing in popularity in other parts of the world, but hasnt really penetrated Australian sores (Brockman, 2012). Due to this Hookah house will provide a unique experience and venue where clients can indulge in our products and enjoy themselves. Hookah house will operate almost like a bar/lounge, with comfortable sitting, music and hopefully new people to socialize with, but instead of serving alcohol hookah and shisha will be served.Overall, Hookah house will offer another option instead of the social norm of drinking and will offer a place for partygoers and other individuals to go and relax. In order to optimize the success of Hookah house the following marketing aspects will be examined; internal analysis, external analysis, market analysis, SWOT analysis, target market selection and positioning strategies and objectives.MissionHookah house is a business that aims to provide a unique alternative to bars/clubs and a way in which individuals can relax after a big night of clubbing and socializing around Brisbane city. Hookah house will offer both high quality tobacco shisha and herbal shisha, which can have numerous medicinal benefits. The atmosphere at Hookah house will ensure patrons will have a friendly, welcoming, relaxing experience where individuals can have an enjoyable night, whilst indulging in our fine products. Fundamentally, Hookah house will act as a venue where consumers can have access to an abundance of shisha blends, which can aid in relief of modern day stresses.
Resources
Premium resources are essential for hookah house to operate at its maximum potential. One of the most important resources is the building and location of the businessbusiness provide a unique product and experience to the customers, which generates a competitive advantage. The threats and weaknesses are realistic and therefore, proactive planning can be implemented to minimize/avoid the risks to the business and can give a genuine estimate into the profit margins of the business. Thus, by ensuring the weaknesses and threats are insignificant the strengths and opportunities of the business can flourish and consequently, guaranteeing increases in the value of the business and a strong competitive advantage.Works CitedBrockman, L. N., 2012. Hookahs new popularity among US college students: a pilot study of the characteristics of hookah smokers and their Facebook displays. New york: The health and Smoking press.
Hoffmann, D., 2003. Medical Herbalism: The Science and Practice of Herbal Medicine. vermont: Healing arts press.