Required reading and video before writing the paper:
1. MKTG, 8th edition, Lamb, Hair, McDaniel, 2016 CHAPTER 19 &20
2. Read two brief articles on the history of packaging. (in attachment) Also view documentary ‘Addicted to Plastic’ (available on Netflix instant play and maybe on YT).
3. Now read an article that compiles the most discussed sustainable packaging topics in a 2016 industry conference here:http://www.packagingdigest.com/sustainable-packaging/4-active-areas-of-sustainable-packaging-2016-06-08

REQUIREMENTS:

Pick 1 firm mentioned in the article and answer the following in your first post (number all answers to match questions):
1. Identify the marketing management philosophy of the company? To who (which stakeholder group/s) is the sustainability packaging messages directed? Can you identify any exchange of value in these packaging messages? Are there any ethical, social responsibility statements and do these mention packaging? Explain with examples from your findings.
2. What are the external marketing environment factors affecting the firm’s sustainable packaging efforts? Explain with specific examples from your findings. Are there any sustainability measurement metrics reported by the company? Explain with examples from your findings.
3. Analyze at least6 complex textbook concepts that describe examples in the Addicted to Plastic documentary that tie to your findings of the firm.
4. Is the company making any effort in educating or informing the consumer? From your observations of the company’s efforts, are thereany gaps or opportunities that it is addressing/ not addressing? Explain with specific examples from your findings.