Required reading and video before writing the paper:
1. MKTG, 8th edition, Lamb, Hair, McDaniel, 2016 CHAPTER 19 &20
2. Read two brief articles on the history of packaging. (in attachment) Also view documentary ‘Addicted to Plastic’ (available on Netflix instant play and maybe on YT).
3. Now read an article that compiles the most discussed sustainable packaging topics in a 2016 industry conference here:http://www.packagingdigest.com/sustainable-packaging/4-active-areas-of-sustainable-packaging-2016-06-08