submit a report, which proposes the right marketing strategy to get their product off the ground in Barcelona
Al Nassma currently sell their camels milk chocolate products via their online shop alone, and wish to develop a retail presence in various European markets. Because of its unique cultural heritage, Spain has been earmarked for market development first. This is a prestige brand, targeting professionals of 30-55 years old, with incomes of greater than 30,000 per annum. From online sales data, they typically sell more to female buyers than male buyers. They understand that the demographic may vary somewhat in Spain, but they insist that the brand image of luxury and indulgence is protected. The company have ample funds available to invest in this venture but must justify expenditure to shareholders as having a high rate of ROI (return on investment)
Your task
Al Nassma are ready to open a flagship store in Barcelona to sell their product range and generate buzz. You are a local marketing consultant, and Al Nassma has asked you to submit a report, which proposes the right marketing strategy to get their product off the ground in Barcelona
The report
You should write a report of 2300-2500 words in which the following areas are covered:
1.Introduction
2.Theoretical Framework
3.Marketing mix
4.Sales strategy
5.Communications strategy
The report should be written in a professional tone, with referencing according to Harvard referencing conventions. It should be checked for grammatical or spelling errors before submission. Plagiarism will result in an automatic grade of 0, and may result in disciplinary measures being taken.
More information
1.Briefly introduce the context of the report and the objectives of the paper itself
2.Discuss the theoretical structures you will use in the report. You should specifically make use of either the 4Ps or the 7Ps, explaining (not listing) what they are, in which cases you would use either, which you will use in this case and why.
3.This is the main section. Set out an appropriate marketing mix strategy for this brand, which fits the nature of the brand as well as the local context. Be specific with recommended actions for each P and ensure your ideas are based on established theory.
4.Focus more specifically on the sales strategy here by explaining the relationship between sales and marketing and then setting out the techniques that could be used to sell the product in store.
5.Explain the different channels of communication that could be used to reach the identified target segment, explaining why these channels are appropriate and how you would use them. You must also suggest how the company could measure the effectiveness of these communication channels.Need aProfessionalWriter to Work on this Paper?