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Stratetic Marketing Management

-Cover Page
-Table of Content
-Intro
-Define Marketing
-Define Strategic Marketing
-Briefly define what are wants, needs and demands.
-Why do needs, wants and demands change? Example: we want customer satisfaction to retain customer loyalty.

-Macro Environment
-Forces in the Macro Environment
-Demographic Environment
-Political/Legal Environment
-Social/Cultural Environment
-Economic Environment
-Technological Environment

-Micro Environment
-4 P’s product/place/price/promotion
-Competition
*avoid high competition
*poor environment –> Sell affordable pricing
*Distribution in high density area–>big market therefore more delivery
*product already exists so we sell a different product
*Promotion- High competition means we promote more. More competition=More sales and more discounts
-Supply Chain*marketing intermediaries

*very important*
-Talk about the Maslows hierarchy of needs and give examples of 2 wants ( 1 cultural and 1 cosmetic ) and 4 needs which have changed over the past 15 years for you(Then vs. Now). Be Specific with examples.
-Explain whether marketing shapes or reflects your changing needs and wants as specified earlier. (shaping means to pick up something new and reflect means to improve something current or to just change a brand of item you use)
-Actualization. (then, want to be a rockstar.)(now, want to be a businessman.) <-- This is a reflection -Esteem (Then, played basketball very well which boosted my confidence.)(Now, I use education to be smarter) <-- This is shaping -Physiological(Then, Drink milk)(Now, Drink coca cola)<-- This is shaping -Safety(Then, stick with mother)(Now,Use pepper spray)<-- This is shaping -Belonging -Hedonistic -Spiritual -After doing the work above, include a table with the examples with their corresponding factors from the Maslows Hierarchy. -How marketers can catch your attention, and monitor your needs and wants better in the near future? -Justify how they catch attention. -Product displays--> More colorful products
-Social Media Ads–>People like myself, sleep with my phone and chcek social media 24/7
– Movie Ads
-Whatsapp. Recruit people to broadcast to their friends
-Mobile advertisements
Justify Each with examples.

Consclusion

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