Essay 3_07: Explain the following six (6) strategies: experiential marketing, one-on-one marketing, permission marketing, mass customization, aftermarketing, and loyalty programs. Then, identify a brand for each of the six (6) strategies and explain how the brand used the strategy to increase brand equity. For each of the six (6) brands, discuss one (1) improvement that you feel could be made to the strategy used. (24 points) (A 1-page response is required.)Essay 3_08: Choose two (2) competing brands. Compare how they use integrated marketing communications to promote their brands to potential customers by answering the following questions. Then, based on the communication options discussed in your text (pp. 329-333), determine which brand is doing a better job of communicating its brand message and why. (26 points) (A 2-page response is required.)What personalized marketing strategy do they use? Explain Which of the five (5) marketing communications options (tools of promotion) do they use? Explain. What message is the brand trying to communicate? Is the message consistent across the marketing communications option used?Essay 3_09: Designing marketing programs, integrating marketing communications, and leveraging brand knowledge are all areas that your text outlines as components for building brand equity. Choose one (1) brand for each of the parts below and research how the parent company used the listed strategy to build the brands equity. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 3-page response is required.)Part A Select a brand that uses a specific pricing strategy and explain the strategy. Research how the brand uses this particular strategy and the failures/successes of the strategy. In what way does the pricing strategy relate directly to the brands equity? Explain. (30 points)Part B Select a brand that uses a unique marketing communication strategy such as buzz marketing or non-profit sponsorship. Explain the strategy; then research how the brand uses the particular marketing communication strategy to build equity. How successful is the marketing communication strategy in building brand equity? (30 points)Part C Select a brand that is practicing the co-branding or ingredient branding strategy. First, explain the strategy. Next, research and present the advantages and disadvantages that this leveraging has for the brand. What effects does the co-branding have on each of the brand partners? Would you have recommended this strategy for leveraging? Explain. (40 points)Essay 4_10: Identify the three (3) components of a brand equity management system and describe the importance of each of the components. Then, explain the difference between brand tracking studies and brand equity management. Finally, name and explain the five (5) brand measures that reflect a customers mindset. (25 points) (A 1-page response is required.)Essay 4_11: Explain the similarities and differences between qualitative and quantitative research techniques when measuring brand equity. Then explain three (3) types of comparative and two (2) types of holistic research methods. (25 points) (A 1-page response is required.)Essay 4_12: Referring to the Starbucks illustration (Keller, 2003, pp. 395-396), as well as any other research on the brand that you feel is needed, create a research study to measure the brand equity of Starbucks. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 3-page response is required for the combination of Parts A, B, C, and D.)Part A Define the subjects (people) that you will target for the study. (10 points)Part B Select two (2) qualitative techniques for the study. Define each technique and then explain your rationale for choosing them. (40 points)Part C Develop a five (5) question quantitative survey that deals with each of the following issues. Each question must be followed by your rationale for asking it. (40 points) 1. Develop one (1) question that establishes the consumers association with Starbucks. 2. Develop two (2) questions that measure brand awareness about Starbucks. 3. Develop two (2) questions that measure the brand image of Starbucks.Part D Address the ten elements of brand measurement as defined in Branding Brief 10-4 on pages 506-508 in the textbook. (10 points)