PERSONAL WORK
STRATEGY

Objective: The student should conduct an analysis of the firm assigned by the professor. You must analyze the firm, define a strategic problem, propose alternatives and choosing a solution for the strategic problem.

To do this, the student will study in depth the strategic approaches of the case and will prepare a presentation of a maximum of 10 minutes. It is very important to define the key problem of the firm.

You must submit three files:

1 .- Report (Personal and original work) (version microsoft office 2003).
2 .- Final presentation (Power point Microsoft Office version 2003).
3.- Video with the image of the student exposing the presentation in a maximun of 10 minutes.

CONTENT

Summary.

This is an executive summary of the report (Personal work).

Contents.

Title (Firm and Strategic Problem)
1. Introduction.
This part should explain the overall context that addresses the firm and a definition of the problem.

2. Methodology.
This part defines a methodology to solve the case. These should use the tools seen in classes. It is recommended an external and internal analysis.

3. Current situation.
In this part, you must articulate an analysis of the most important points that will help us to understand the issues presented in the case. It is advisable to follow the proposed methodology.

4. Approach for analysis.
In this section you should raise feasible strategic alternatives related to the solution of the business problem.

5. Solution.
In this section you should explain the selection of one strategic business solution, indicating the reasons.

6. Exhibit
You can attach explanatory tables, bibliography, etc.