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Strategic Management – Identify the four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage.

Topic: Strategic Management – Identify the four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage.

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# “Value creating, Rare, Replacement and Imitations these four specific criteria managers can use to decide which of their firm’s capabilities have the potential to create a sustainable competitive advantage. In your answer you should define resources, capabilities, core competencies and the concept of sustainable competitive advantage. You should include references to at least five (6) current (not more then four years old from today)academic strategic management journals and two (2) examples of competing firms.”
Please use Telstra and Vodafone example as a competing firm.
Please use Telstra and Vodafone example as a competing firm.

# Please address these points
1. The demonstration of an engagement with the body of knowledge and fundamental issues surrounding strategic management.
2. The development and application of frameworks of understanding specifically in the area of competitive advantage and corporate decision making.
# This paper to be presented in the medium of written English. Sentences are structured and conform to academic writing guidelines. The paper has an identifiable structure including an introduction, a main body, and conclusion. The paper follows the Harvard Referencing Style.
Please use Journal Articles for reference*****
Please use appropriate in-text citations******************

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