Strategic Management – Breakdown of Key Requirements for Intensive Writing
You are required to begin Stage 1 and introduce two key companies: One which is a strong one and the other should be a weaker one, whether in the same or different industries. Create an overall idea about what you will be working on, how you will navigate the process of comparing and contrasting the two companies and your research strategy. When you begin Stage 1, remember that the elements of this stage will then be absorbed into Stage 2 and so on. Each Stage will build upon the last Stage and you will bring the best of each Stage to the next Stage. That means that when you are finished with Stage 1, you will review it carefully and create a synopsis of the complete paper and show the reader what you had discussed in the earlier stage and then where you will be leading into Stage 2. Each stage will build upon the research process and will showcase more ideas and strategies.

When you begin Stage 3, you will add a separate introduction called Executive Summary that will give a brief of what the reader will find in your paper. The Executive Summary should be Page 1 and will show how you will take the reader through the research and strategic understanding of building the weaker company into a stronger company. It will give the reader a sense of what will be addressed in the paper including issues, comparisons and some possible conclusions. Review samples of Executive Summaries online or other sources to plan this page.

Your Opening and Closing statements in each stage must be strong and clear as to give the reader the clarity of your thought process. Bibliography, citations, in-text citations, footnotes, and other proper credits must be given to all sources used for your paper. You must use Financials of the companies to show why one is better than the other and how do you interpret them. Use key ratios to supplement your answers. Use current and latest news on the companies to show that your work is up to date.
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