Choose an organisation in which you are interested. Write a 3000 word essay in which you use strategic management frameworks to:
•    Outline the organisation’s current strategy and sources of competitive advantage or disadvantage (Based on resources and capabilities, core competencies, core rigidities or dynamic capabilities).

•    Analyse and evaluate either a recent period of change or a period of international expansion.
•    The analysis of strategic change should cover the context, content and process of change and evaluate the results
•    The analysis of a period internationalisation should cover the motivation to internationalise, the reasons for selecting the target country/region, the selected internationalisation strategy and the results.
•    Comment on the leadership of the organisation during this period and the organisational issues which the leader needed to address.

1. Click on link to the Business Insights Essentials database

2. Enter the name of your Company and SEARCH. Selectthe company’s proper name from the list of choices offered, and click on the link.

a. Write the website address for your company:

b. Click on the link for “Financials” in the box on the profile page.

c. Find the TOTAL REVENUE of the company

d. Enter Total Revenue for past 2 years:

1st Year 2nd Year

e. Click on button for “Compare to Major Competitors” and “Update View.”

f. Enter the names below of two COMPETITORS: (If Business Insights does not have competitors for your company, go to Lexis-Nexis Company Dossieror Lexis-Nexis Company Profiles – Hoover’s to find names of competitors.)

g. Enter the TOTAL REVENUE (2014) for each competitor:

Co. Name Revenue (2014)

h. Go Back to the Profile page for your company.

i. Find a “SWOT Report” on your company (Lower left hand column). E-Mail it to yourself.

j. Click on the “Primary Industry” for your company (Top right hand column).

k. Enter ANNUAL REVENUE of the PRIMARY INDUSTRY for your company
l. Enter the NAICS Code for this industry :¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬___________________
m. Find a 2015 or 2014 Industry Overview that will be useful for analyzing your company. E-Mail this to yourself.