Business success is often tied to effectively managed strategies. Pick a successful or unsuccessful company with operations in Singapore and comment on its strategy management process. The choice of company is very open; it can be a company where you worked before, or the company where you’re currently working, or any company you’re interested in. Discuss its success or failure with reference to concepts presented in the text, in particular Chapters 2 and 3.
In this assignment, you are suggested to
1. Give a brief introduction of the company and its current performance.
2. Tie your discussion to either the Industrial Organization (I/O) model or Resource-Based (RBV) model or both.
3. Conclude with some lessons learned from the success or failure of the company picked.