“Chovida” is an imaginary chocolate brand that our team created in order to study the consumer behavior with regards to the relationship between price , packaging, brand loyalty, etc.

The variables we created are:

X1:Price,
X2:Packaging

Y1: brand name awareness
Y2: purchase intention
Y3: brand loyalty

Our hypothesis are:
H1: When a Chocolate package is deluxe, a high price will increase consumer buying behavior.
H2: When a Chocolate package is simple, a low price will decrease consumer buying behavior.

Please use SPSS and run factor analysis and write the “Measures: x1, x2, their manipulation checks, y1, y2, y3; and their reliability” part, using the data I uploaded.

“Chovida” is an imaginary chocolate brand that our team created in order to study the consumer behavior with regards to the relationship between price , packaging, brand loyalty, etc.

The variables we created are:

X1:Price,
X2:Packaging

Y1: brand name awareness
Y2: purchase intention
Y3: brand loyalty

Our hypothesis are:
H1: When a Chocolate package is deluxe, a high price will increase consumer buying behavior.
H2: When a Chocolate package is simple, a low price will decrease consumer buying behavior.

Please use SPSS and run factor analysis and write the “Measures: x1, x2, their manipulation checks, y1, y2, y3; and their reliability” part, using the data I uploaded.